What Did You REALLY Think of my E-mail

Lots of chatter this AM about SalesGenius, which tracks the links your contacts click so that you can see how they're navigating around your site when you send them emails with links.

It's a cute little package, to be sure, and I might use it as a way to test certain messages. But it's lack of integration into my other analytical and marketing tools prevent it from being a game-changer for me.

There's also a reasonable amount of questions regarding the ethics of what's going on here, since the product is basically using an evil technology (phishing) for good (market research). I see no ethical problem, here, myself - cookies do essentially the same thing. But I'm expecting to add it to my tool-kit for sporadic use.


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