How Big is Back to School for Futons?
We often hear that August-September is the hot season for futon and this Google Trends report confirms it. Search activity during this eight week window is twice that of the rest of the year. Notice, unfortunately, that the peak wasn't quite so high in '05 and, more importantly, didn't last as long.
By the way, if you click on that link, you'll also see the most popular cities for futon searching! If you're a retailer in one of those cities, and you don't know how to do Google Adwords specific to your city, drop me a line. For the amount of profit you make on the sale of one nice futon sofa, I'll help you set up a Paid Search account specific to your city for this small window of opportunity.
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