Five Great Steps To Becoming a Great Small Business...

Great link from Tick:

The first step is to only aim at one niche at a time until you have mastered it.

Step two is to create a dynamic message which will address the main desire or fear of your customers.

Step three is to become an obvious expert.

Step four, therefore, is to identify 100 important present or potential customers/clients and contact them at least every ten days with your best marketing message (see step two).

Step five is to develop a referral system which would include features such as asking for introductions, developing an industry group and appreciation activities.


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