Biggest Lies of SEO

Thought about Search Optimization and Paid Search? A great place to start is this post:

On the heels of Hugh (who’s a big hero of mine), and Guy, I present you with the top 10 SEO lies told by ad agencies.

1.You really need metatags
…if this was 1999. Now you need social bookmarking, press releases, content syndication, a blog and someone to run it, some viral content as linkbait, and about 500 more good sites linking to yours with your targeted anchor text, but we don’t actually DO any of that yet.

2. We shouldn’t have a problem ranking you for “home loans”.
Actually, we could probably buy your way in on PPC if you can afford $5 clicks. Even if you had 100k budget to spend just on ranking for that phrase you’re probably screwed, but you’ll be fine just ranking for “low rate home refinancing loans in detroit” instead right?

3. Links aren’t really that important.

Don’t worry, our crappy corporate-speak content should attract them naturally. If it doesn’t we’ll just continue to charge you until we get so fed up with each other that we’ll just outsource your project to someone else.

Etc. Etc.


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