Is that a target on your back?

In a surprising result, it appears that managers who purchase these intelligence technologies feel they may be unwittingly set up for failure. The report indicates those acquiring competitive intelligence technology often find themselves under intense pressure from superiors to begin producing results quickly. More than half of the respondents in the Fuld survey said they are expected to have a CI program up and running smoothly within a year of purchase.

In an earlier Fuld study examining failed competitive intelligence operations, one of the greatest reasons for failure was the lack of time allowed for the intelligence process to grow. Moderately successful intelligence programs need at least three years to grow, build internal networks and deliver consistent, valued assessments to management. World-class operations may need as much as a half-dozen years to mature and become part of the corporate culture.

Interesting article on how CI software can make the target on your back bigger. To help allay those concerns, I have one word: Sharepoint. Implemented for $0, and probably at least 90% as good as any of the other solutions referenced in the article.


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