I've been racking my brain figuring out out how to use Google Maps for competitive intelligence. In the meantime, one company is way ahead of me:

SRC LLC, a leading systems integrator for enterprise-level business intelligence solutions, announced today it will immediately release to the development community a highly integrated set of tools designed to add enhanced business intelligence functionality with GoogleMaps. As Google finds growing success with its' open source application programming interface (API) mapping platform, developers from around the world have built an incredible number of consumer facing applications. SRC, through the availability of its' Allocate(TM) API, intends to give business application developers what they have been missing when considering developing a mashup -- namely enabling geo-content for their business intelligence applications.

Like most software companies, their press release sucks. So instead, go here and see what they're talking about.

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