LET’S SAY YOU JUST DISCOVERED ESPRESSO. For years and years, you were afraid to try it, sticking with herbal tea and the like, but one day, wrestling with boredom and hunger at O’Hare, you broke down and ordered a decaf latte at Starbucks. And fell in love.
Now, you love espresso. You need it. All the time. But you really don’t want to spend your entire income at Starbucks, and you believe, deep down, that maybe it’s possible to make even better espresso at home.
So, you do the obvious thing. You go to Google. And you type in "buy espresso machine." ...
Of course, you’re not ready to buy an espresso machine right this second. Even if the perfect machine at the perfect price from the right vendor appeared in a Google ad at the top of your screen, there’s no way on earth you’d buy that machine right now.
Right now, you’re just looking.
Seth Godin explains what's next, and how his new company will help you for free.
The next big thing?