Get out of the box, already...

What is the most important thing that needs to happen before innovation inside a company can occur?

W. Chan Kim: The most important thing that needs to happen before innovation is to build a shared strategic mindset among key players of your company. The critical messages in this exercise are: 1) Innovation is the key to future growth. 2) Innovation strategy is that I, the CEO, will personally drive it. 3) We will be a victim of our environment if we are driven by an environmentally deterministic view of strategy. We will reconstruct existing market boundaries and create a blue ocean. 4) Stop benchmarking the competition or competing head-on. We will make the competition irrelevant by creating a blue ocean.

Well said.

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