Just doing my part to drive the new economy...

2005 will waste the equivalent of 551,000 years reading blogs.

Currently, the time employees spend reading non-work blogs is the equivalent of 2.3 million jobs.

About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks -- bloggers essentially take a daily 40-minute blog break.


Since when did reading become "wasted" time? While there's no doubt that most blogs are written by teenagers lamenting their latest zit, the blogosphere also contains some of the most insightful writing online. If you don't believe me, click on any link to the right. Articles like the above confirm what we already know: the Manhattan Ad Community doesn't get blogging.

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