How it oughta work...

"Competitive intelligence, as practised by industry leaders is very different from old-style competitor information libraries," explains Gidney. "We now see competitive intelligence as a dedicated function embracing a full range of skills, including turning information into insight and delivering information quickly, accurately and concisely to the right parts of the organisation at the right time. The best companies in this field have a 'living and breathing' CI culture within their organisations with all kinds of employees both delivering and using the information and insight generated around the clock."


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