Where The Business Is....

Here's a link to a great report about selling to the small business market. A couple of things I found interesting:

  • Cold-calling comes across as more effective than commonly thought.
  • Direct mail still looks impressive, particuarly if you put thought into doing it right.
  • Trade shows sound like a mighty expensive proposition, given the usual cost to participate. That being said, most companies don't do trade shows right, and if they did, I'd expect these numbers to look better.

Comments

Popular posts from this blog

Happy D-Blog Day, Uh, I Guess...

Sh*t Diabetics Say

The gun in my basement.