What's Wrong With the Gap?

"'Relying on celebrity spokespersons should be the course of last resort,' said Robert Passikoff, the president of Brand Keys, a New York market-research company. 'It is basically a statement that we have no meaning, relevance or value of our own, but if we stand next to someone real close, maybe some of it will wear off on us.'"

Great post on Gap's recent performance lags.


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