Future Talk - Digital Publishing

While most publishers will admit that reference content is better accessed on the computer, almost all believe that the traditional non-fiction book or novel will never be replaced with a digital equivalent. I say, “baloney.” It's coming. The sooner publishing executives get their collective heads out of the sand and face the future, the better prepared they will be to meet it.

I am convinced that we are only one device away from a digital publishing tsunami. Consider what happened when Apple launched the iPod in October of 2001. They provided an end-to-end solution that made downloading music easy, portable, and fun. Now,
30-plus million iPods later, iPods are everywhere.

More from Michael Hyatt here.

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