It's Too Hard To Type With All This Money in My Hands.
Next year, money will matter more than ever to marketers -- the money held by consumers, that is. According to a new report from Forrester Research, targeting the affluent and what it calls "mass affluent" -- those with $100,000 to $1 million in investable assets -- will be the focus of marketing efforts in 2006.
Forrester says key trends within this demographic include:
Online bill-paying generally grows with affluence and declines with age
Unlike most other online activities, the use of instant messaging drops as wealth increases
The largest percentage of self-directed investors can be found among affluent 40- to 54-year-olds (32%)
Broadband Internet access increases with assets and declines with age.
So, the wealthier you are, the less likely you are to IM. I find this interesting and not very surprising. I used to IM. Used to IM alot, in fact. But of all the ways I've frittered away time on the Internet, none was as big a time waste as IM. In fact, now we actually have IM here at the office and I don't even turn it on.
Uh, that being said, I'm still not rich.