On Google, Trends and Latex Mattresses

Here's the next head-scratcher from Google Trends.

I decided to run a comparison between memory foam mattresses and latex mattresses. The graph on the right is what we got. It shows that in mid-2004, there was enough interest in latex mattresses to put the term on the map, but interest eventually settled in to be somewhere between 1/3 and 1/2 that of memory foam mattresses. Both terms have slumped a bit this year - chalk it up to either people being less interested in premium products or people already being educated. It looks to me as if memory foam mattresses have enough traction to stay on the map. The question is, "Does latex?"

Comments

  1. I think it's both people being less interested in premium products or people already being educated.

    Memory foam always seemed more viable and saleable to me than latex, by the way.

    I see retail suffering a little bit because people need or want money for other things... food, gas, etc.

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