Next Up, We Go After Wal-Mart

I'm always amazed when start-ups try try to make waves in an industry where the industry leaders are - frankly - pretty good.

Today, Snap.com opened for business. Snap is a search engine, kinda like those Google people, and the Yahoo people you may have heard about?

Snap has a preview window, which is admittedly kinda cool. But in the dozen or so searches I did, the search results weren't even close to what Google and Yahoo did.

The preview window is the sizzle, but the search results are the steak. My advice is that Snap sell the sizzle to Google and Yahoo and move on.

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