Why Your Business Needs a Blog.

The entrepreneurial predilection for networking is well known. Weblogs or blogs represent an emerging trend in networking, acting as highly efficient media for small business owners to obtain and give advice about products and services. A recent survey of small business owners by Warrillow & Co. uncovered that Web-centric entrepreneurs are twice as likely (at 20%) to be reading blogs than the general adult population. As a group, these entrepreneurial bloggers represent over 700,000 small businesses.

The research also revealed that small business bloggers are almost twice as likely as non-bloggers to be regularly discussing business issues (such as suppliers) amongst each other, and much more likely to be running companies with more than 40% revenue growth in the last year. This attractive sub-segment can frequently be found both online and offline – 86% visit your Web store and 57% regularly read industry journals.

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