Business Owners... Your Next Move...
Last week, Google released Google Base, to which newspaper ad salesmen said, "Uh oh," and most of the world said, "Huh?"
But as this article from the Times says, Google Base has the immediate potential to put a huge damper on Yellow Page advertising as well.
Frankly, I think a lot of this talk is about what the world will look like in ten years. While the technology is here now, it will take at least that long for the average merchant to figure it out.
That being said, if you sell something local - anything - and you aren't planning on getting on Google Base now, you're missing a great - and free - opportunity.
But as this article from the Times says, Google Base has the immediate potential to put a huge damper on Yellow Page advertising as well.
Frankly, I think a lot of this talk is about what the world will look like in ten years. While the technology is here now, it will take at least that long for the average merchant to figure it out.
That being said, if you sell something local - anything - and you aren't planning on getting on Google Base now, you're missing a great - and free - opportunity.
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