On Being Innovative

Who should be responsible for innovation inside of a large corporation? Why?

Horst Schulze: No one. Innovation should be encouraged by leadership and should occur in a spontaneous fashion – in an open and empowered environment – from all levels of the organization. Obviously, there must be proper evaluation by top management to ensure effective implementation.


What is the most important thing that needs to happen before innovation inside a company can occur?

Horst Schulze: There must be an environment that encourages trust at all levels. Employees must be able to speak up and cannot be afraid to provide their input.

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