Simplify, dummy....

Imitation Across Industries Is More Efficient and Effective Than Blue-Sky Creativity and Innovation. If you accept that one million monkeys pounding on keyboards for one thousand years will eventually, accidentally produce a ton of gibberish and one Shakespearean sonnet, you must also accept the converse: that a lone creative individual racking her brain will produce much less gibberish, and nothing profound. Appropriating existing marketing concepts is cheaper — and certainly quicker to implement — than developing new ones. The secret is bringing a great idea from another market or industry to your market or industry.
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