Marketing V. Sales

From FastCompany:

THE PURPOSE OF THE MARKETING DEPARTMENT:To aggregate customers.

WHAT ABOUT SALES?
I find sales as rather agrarian in nature. It's their job, after we've planted all the seeds, the excitement... to get out and sell. I think sales should report to marketing. That'sll never happen, because most sales people are so type A. Marketers are environmental -- we create environment of which sales people should have an easier time to sell.

Comments

Popular posts from this blog

The Bright Side

Father's Day 2015

First Love