Marketing V. Sales
From FastCompany:
THE PURPOSE OF THE MARKETING DEPARTMENT:To aggregate customers.
THE PURPOSE OF THE MARKETING DEPARTMENT:To aggregate customers.
WHAT ABOUT SALES?
I find sales as rather agrarian in nature. It's their job, after we've planted all the seeds, the excitement... to get out and sell. I think sales should report to marketing. That'sll never happen, because most sales people are so type A. Marketers are environmental -- we create environment of which sales people should have an easier time to sell.
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